Imagine: a contractor knee deep in sawdust, blueprints, and other debris. While the sun begins to set, a deadline for your project is fast approaching. This is similar to the race for time in the world of advertising. The satisfaction and pride of a successful job are known by every contractor. However, how can one turn the dirt and grime that comes with construction into a web identity as impressive as an eye-catching billboard along a highway. You can get the best guide about contractor marketing agency in this site.
Let’s start with the basics: imagine that marketing isn’t a chore to be dreaded, but instead a box of tools. Each of the tools within this box can help build something spectacular. How about social media? You can use this to drive your message home. Email campaigns? These are like the screws you use to make a connection with clients. Each blog post or email newsletter will add another layer of credibility to you.
Now let’s take a look at social media. You can get a lot of business at an event like this. Send behind-thescenes photos of your work, include a brief video of before-andafter changes or add some client testimonials. This is the equivalent of cocktail conversation, but without the smalltalk. It’s not enough to just talk about your project. Make sure you tell the whole story. Develop a story similar to an exciting novel. The reader will be hanging onto every word in anticipation of the end.
Your content is next. It’s like having a pocket swiss knife. You can get people to watch insightful videos and blogs faster than you could give out free pizzas at the board meeting. Create a guide on choosing the right color to paint a room. Suddenly, your status changes. No longer are you just a handyman; now you can be the neighborly advisor. Everyone loves to receive nuggets from the wise, especially when they are given freely. What makes a difference is sharing and not buying.
Switch your steel toed booties for some digital marketing sneakers and lets stomp our way into email marketing. Prepare messages to feel like notes that you would slip under the front door. You should keep it short and simple, but focus on what the reader wants. If you’re contacting a previous client, offer them a discounted rate or let him know about upcoming services. Everyone loves a nice deal that arrives in their mailbox. The goal is to become the friend that others welcome in their email home, not just the stranger they throw out after the initial invitation.
Remember your website as a handshake. In an age in which clicks are a greater percentage of foot traffic than actual steps, your website serves as the online storefront. Keep it simple, attractive, and intuitive. They should find what they need faster than an expert contractor could say “measure once, cut twice.” Good websites reflect the quality of your work and show clients that you’re their go-to person on construction projects.
Here is a little tip: Don’t react, be proactive. Confidence appeals to people. Host workshops or webinars that demonstrate your knowledge of the subject. Like inviting them to your office and having more hardhats on than people. It’s like inviting them into your office where the hard hats outnumber the staff.
Finally, you should trust your gut instinct but still listen to clients. These clients will be your guide, showing you the way. You can still consider feedback a valuable gift even if you are receiving criticism. The feedback you receive will teach you much more than any other self-help manual.
Essentially, contracting is not so different from marketing. One builds houses and the other builds a reputation. Fusion them, and your success blueprint is ready. Pick up your marketing arsenal, don your sleeves, and prepare to create your brand. Although the contractor’s market can be wild and wacky, it’s not impossible to handle. It’s not impossible to start a business if one can construct a house.
